Beginning June 2017, Belgian Boys’ newest tasty treat will be available on select Delta Air Lines flights as a snack in the Delta One cabin outbound from European destinations to the U.S.
Speculoos has been Belgians favorite spiced biscuit for decades and has won the hearts of many Americans in recent years. It has gained popularity both as a complimentary onboard treat as well as in retail. Today, Belgian Boys is putting a modern twist on the classic biscuit, with the introduction of mustache shaped, speculoos cookie butter cookies. The “Mini Cookie Stash” is presented in a whimsical, single serve pouch featuring Skinny and Chubby, the company’s icons. These on-the-go cookies snacks are all natural, nut free, non-GMO, kosher and made without Palm Oil.
“I am very proud to have the opportunity to share the treats that I grew up with in Belgium with customers worldwide through our partnership with Delta,” said Belgian Boys founder, Greg Galel. “We believe in bringing Europe’s finest flavors to the world by offering premium ingredients and appealing to a modern day consumer.”
Belgian Boys products can also be found at CIBO EXPRESS Stores across U.S. airports.
Offering Belgian Boys “Mini Cookie Stash” on board is part of Delta’s larger strategy to offer a variety of locally-sourced fare from communities worldwide to customers.
Rock that Stash
Our Cookie Butter Cookie introduction combines a single great product with a charitable initiative offering a way to both share our European treats and engage consumers. “We tried to find the most appropriate way to give back that stand in line with our company values, while keeping up with trends out there.” Said Greg Galel about #RockThatStash. People buying the products are encouraged to post a selfie of them “rocking the stash” on social Media and nominate a charitable organization they like or relate to. Once a month one picture with a charity nomination is selected and part of that month’s Mini Cookie Stash proceeds will be donated.
About Belgian Boys
Our story begins with Skinny & Chubby, two friends now living in New York and missing the fine European goodies from their Belgian childhood. In 2014, their dream became a reality and Belgian Boys was born. The concept was to manufacture premium products in Europe and share these snacks and goodies worldwide. We combine competitive pricing, whimsical, vibrant packaging and unparalleled energy and passion to appeal to a younger, modern market. Follow the boys, on their journey as they stir up trouble and share their love for authentic European treats.
For more information, please contact:
www.belgianboys.com – Anouck Gotlib – 917-743-5626 – anouck@BelgianBoys.com Instagram: @BelgianBoys | Twitter: @BelgianBoys | Facebook: @BelgianBoys |